🏡 How One Agent Turned a Listing Description Into a Bidding War
Each week, we share a powerful, proven prompt that helps real estate agents use AI to list more homes, close more deals, and save time. All of our prompts can be used within the free version of any AI, including ChatGPT, Gemini, Claude, Grok, and Perplexity.
This week’s prompt helped a Seattle-based agent write a fresh, emotionally-driven listing description that attracted 16 showings in 3 days — and sparked a bidding war.
Let’s break it down 👇
💬 Prompt of the Week:
Write a High-Converting Listing Description
Use this when you’re listing a new property and want a description that’s engaging, specific, and written in the right tone for your market.
Prompt:
“Act as a top real estate copywriter. Write a compelling listing description for a [3-bed, 2-bath craftsman home in Seattle] with [an open layout, updated kitchen, and private backyard]. Make it under 125 words and appealing to [young professional buyers].”
📥 Sample Output (from ChatGPT):
Nestled in the heart of Ballard, this 3-bed, 2-bath craftsman blends classic charm with modern updates. The open-concept living and dining areas flow seamlessly into a bright, updated kitchen — perfect for hosting. Enjoy summer evenings in the private backyard or cozy up by the fireplace in winter. Located on a quiet street but minutes from shops, restaurants, and parks. A true Seattle gem that checks every box.
✅ Customize the prompt with property features, neighborhood names, or buyer persona (e.g., families, investors, empty nesters).
🧠 Pro Tip: Make This Part of Your Listing Launch Routine
Whenever you prep a listing:
Drop your bullet points or MLS notes into this prompt
Generate 2–3 versions with slightly different tones
Use the best one for the MLS, marketing flyers, and your website
Save alternate versions for social posts, captions, and emails
Save time. Write better. Sell faster.
Pro Tip: Save your best prompts. Use them again. That’s how top agents are getting ahead.
If you know a team member, broker, or agent who wants to work smarter with AI, forward this or send them here: agentinsider.beehiiv.com |